Branding
Tags: Logo Design, Book Design, Packaging Design, Graphic Design
Utkarsha is an esteemed spice brand, epitomizing values deeply entrenched in tradition and sustainability, unwaveringly committed to providing top-tier, domestically cultivated species of unparalleled quality.
During my tenure with the brand, I meticulously ensured that these core values were artfully woven into every graphical element of the brand identity.
My primary focus was on the design of the packaging and logo, both of which serve as the foremost visual ambassadors of Utkarsha.
The Final deliverables included: A Logo, Packaging Design for different spices and a Product Catalogue
The design challenge entails drawing inspiration from Indian heritage, particularly Rajasthani culture, to inform the brand identity's visual elements. The task is to craft graphics that intricately incorporate these cultural nuances into a cohesive and impactful visual language.
The objective is to navigate the complexities of design, ensuring the seamless integration of Rajasthani and Indian Miniature Painting aesthetic influences to authentically represent the brand's cultural connections within the visual identity.
